Writing this has taken a while. Not because I couldn’t find the words, but because I didn’t want to write them.
BONNIE & THE GANG will no longer be making new collections.
I want to explain why, honestly, and without going around it.
What happened
Two years ago I was diagnosed with breast cancer. What followed was a year of treatments: surgery, chemotherapy, immunotherapy, radiation. Heavy, long, and with an impact I couldn’t have anticipated.
I had just taken on my first employee when everything started. She did everything she could to keep Bonnie running, and I am endlessly grateful to her for that. But running a brand requires someone at the steering wheel. And for a long time, I simply couldn’t be that.
I kept trying. Last year I was still making plans for a pop-up store. New capsule collections came out. Every time I slowly found the energy to recover, and to be there for my children, I realised I no longer had the energy Bonnie needed too. I tried to carry both for too long. Until I couldn’t anymore.
The decision was made a while ago. Saying it out loud took longer.
There’s something bigger going on too
I also want to say something about the broader picture, because this isn’t just my story…
The market has shifted. And honestly, it makes me sad sometimes. Despite the fact that more and more people are making conscious choices, the general market still runs on fast, cheap and disposable. Products that don’t last, made from materials that aren’t always safe, and with an environmental cost that is too often ignored. That makes it incredibly hard for small brands like Bonnie to survive.
Designs get copied. Large companies reproduce them cheaply, without ever understanding what went into making them. And sometimes, after orders were delivered, payments never came … while the products remained on their shelves anyway. That doesn’t just drain money.
I doubted whether to share this at all. But it’s real, and it’s not just happening to me. I’m sharing it because I hope it can change something in how you buy. Where you buy. Who you give your money to, and what that means for the people behind a product.
There are still so many beautiful local brands and shops out there that are holding on, making honest, quality products with a lot of heart. It’s worth looking for them.
And now
There is still stock. Beautiful pieces. Everything made from organic cotton, with the quality and care Bonnie has always stood for. Summer, mid-season, winter, a mix of everything that has ever been part of a Bonnie collection. This is the last chance to take something home.
You made Bonnie possible. Every purchase, every share, every kind word. I carry that with me, whatever comes next.
After this, I’m taking a rest. But even now, ideas keep surfacing. New inspiration, quiet energy. I don’t know yet what shape it will take, but this isn’t the end of everything creative. Just this chapter.
With love,
Ine & Bonnie