about BONNIE & THE GANG
The story behind Bonnie & The Gang
Bonnie & The Gang was born from a love for timeless, sustainable kidswear and a desire to inspire conscious consumption. Our journey began in Belgium, where our founder, Ine, combined her background in graphic and fashion design with a passion for honest, effortless style.
A year of resilience
2024 brought unexpected challenges. After a breast cancer diagnosis, Ine paused our SS25 collection and shifted focus to health and healing. This period of reflection led us to rethink our business model—moving away from B2B, prioritizing small-scale production in Portugal, and focusing on direct relationships with our community.
Staying true to our values
Despite the hurdles, our mission remains unchanged:
We create clothing that lasts, using organic cotton and recycled materials, produced in a small Portuguese factory under fair conditions. Soon, we’ll be expanding our collection with knitwear, carefully made in Turkey, furthering our commitment to quality and responsible production.
Our designs are made to grow with your child, with comfort and minimalism at their core.
We avoid short-term trends and aim for timeless pieces that can be loved, worn, and passed on.
Sustainability at every step
From sourcing to packaging and shipping, we make conscious choices to minimize our environmental impact. We believe in inspiring families to choose quality over quantity—one piece at a time.
Looking ahead
We’re excited for what’s next: a curated Summer 2025 collection, exclusive online sample sales, and the return of our bestsellers. Thank you for being part of our journey and for supporting a small brand with a big heart.
Want to know more or share your thoughts? We love hearing from you!